The colour trend of Luminous Blue that should be appearing in S/S 2027 represents confidence, curiosity, wisdom and inspiration. It bridges the past, present and future, as it can be seen through the years since the 1980s and will be popping up a lot more in the coming years.
The trend
Throughout the 80s Luminous Blue could be seen in fashion, cars, adverts and logos. It was a staple colour of the decade. Since then it has been appearing in runway shows, on celebrities, and in day-to-day life. More recently it has been seen in makeup such as eyeliner and mascara. WGSN predicts that this colour will be one of the main colours for S/S 2027 due to examples in the real world such as cars and stones, but also because of how much it has been showcased on the runway and on celebrities. That is why Fashion North has compiled everything together for you to take a look at.
Celebrities wearing the trend
Over the years, multiple Kardashians/Jenners have been seen in this colour.
Kim and Kourtney matching their swimwear:
View this post on Instagram
Kim’s tan popping in the same swimwear range:
View this post on Instagram
Kim wearing full blue Balenciaga:
View this post on Instagram
Kendall wearing a sheer and feathered dress for a Karl Lagerfeld retrospective in New York City:
View this post on Instagram
The trend on the runway
Akris have incorporated this colour multiple times in their Fall 2025 Fashion Show, with their collection The Blue Hour:
View this post on Instagram
View this post on Instagram
Here’s another runway look hinting at Luminous Blue, from Jean Paul Gaultier’s S/S 2020 catwalk, his last before retirement:
https://www.alamy.com/a-model-walks-on-the-runway-during-the-jean-paul-gaultier-paris-haute-couture-fall-winter-2019-2020-fashion-show-held-in-paris-france-on-july-3-2019-photo-by-jonas-gustavssonsipa-usa-image408936737.html
How to wear it
Fashion North has found multiple clothing items in this colour so you can get the look!
There are multiple different styles of Luminous Blue tops available on Shein:
If you want something to wear on a night out, this top is only £6.99!
Something that is better suited for dinner and drinks with the girls, this top is only £4.99!
Something a bit more casual, this one is only £4.99!
Now for the trousers:
For a casual look, these drawstring wide-leg trousers are only £10.49!
A bit more on the expensive side at £55, these Sosandar flared trousers are perfect for a night out
A cute co-ord to add to your wardrobe:
Only £26.99 from Rebellious Fashion
Shoes to tie your outfit together:
£45 sandals from Next
£31.99 heels from Linzi
Examples in the real world
This vivid blue shade can be found in lapis lazuli, which is described as a deep-blue metamorphic rock used as a semi-precious stone. It can also be seen in cobalt, which is described as a lustrous, silvery-blue metal.
https://www.alamy.com/afghanistan-lapis-lazuli-from-the-hindu-kush-mountains-photo-by-philippe-giabbanelli-cc-by-sa-30-license-lapis-lazuli-sometimes-abbreviated-to-lapis-is-a-relatively-rare-semi-precious-stone-that-has-been-prized-since-antiquity-for-its-intense-blue-colour-lapis-lazuli-has-been-collected-from-mines-in-the-badakhshan-province-of-afghanistan-for-over-6000-years-and-there-are-sources-that-are-found-as-far-east-as-the-region-around-lake-baikal-in-siberia-trade-in-the-stone-is-ancient-enough-for-lapis-jewelry-to-have-been-found-at-predynastic-egyptian-and-ancient-sumerian-sites-image344239666.html
Renault introduced the concept vehicle Filante Record 2025, highlighting the importance of using expressive colours to showcase new technologies within design.
https://www.alamy.com/paris-france-05th-feb-2025-renault-filante-record-2025-during-the-retromobile-motorshow-2025-at-the-paris-expo-porte-de-versailles-from-february-5-to-9-2025-in-paris-france-photo-julien-delfossedppi-credit-dppi-mediaalamy-live-news-image644228582.html
WGSN evidence
The percentage of blues within S/S 27 images is 30.9%. WGSN‘s Vision AI tool shows that blues hold a high percentage of the overall images within their forecast images for S/S 27, with the palette moving away from aqua-based shades to true blues.
